Ana Sofia Oliveira
Ana has been working in wine marketing and communication for 10 years since moving from Paris (where she used to organise cultural events) to Lisbon. Her studies in Intercultural Communication gave her the skills to work with different cultures and professional environments which have proved very useful throughout her career. After a number of years as the Marketing and Communication Manager for Wines of Portugal (where Ana and Judy first worked together) Ana created The Wine Agency, a consultancy agency specialising in Wine Marketing and Communication.
Four years ago she created The Wine Agency: a specialist Wine Marketing Communications agency that works on a number of diverse projects including PR, wine marketing, communication, business matching and promotional campaigns for generics, wine countries, regions and individual producers, to the creation of events including the recently launched Wines Unearthed at the London Wine Fair 2015. “I high respect wine producers, in particular the small to medium-sized ones: they are under pressure all the time not only in the vineyard and in the winery but also to sell their wines, choose their labels and create a website – I give them all the help I can!”. Before leaving to start her own business, Ana was the Marketing Director at ViniPortugal. In this role she was responsible for promoting Portuguese wines in key markets and she was heavily involved in the development of the new marketing strategy for Portuguese wines. Many of the projects developed by The Wine Agency are worked in partnership with UK based JK Marketing.
The Wine Agency / Ana Sofia is one of the top wine influencers on social media with a strong following on both Ana’s personal, and her clients’, social media platforms. (As a reference, her Klout score is 75)
2015 has been a bumper year for Ana Sofia as she, and her colleague Judy Kendrick, has won two major trade awards: Best PR Company of the Year from The Drinks Business and The Best Generic Campaign from the International Wine Challenge for their Wake Up The Brazilian in You / Wines of Brasil campaign. “Even with a large team the results demonstrated by this company would have been praise-worthy, but for just two people to have achieved such an impact is deeply impressive. Between them, Judy Kendrick and Ana Sofia de Oliveira proactively devised a series of creative, highly strategic campaigns that over-delivered on a tight budget’ . . . . . This is a PR team that really understands the wine trade and what makes it tick” Patrick Schmidt – editor The Drinks Business